The 2014 Brandon Hall Group Excellence Awards in Technology: Cognitive Advisors Wins Gold

December 16, 2014

Contact Info:
Marty Rosenheck, Ph.D.
CEO and Chief Learning Strategist
Cognitive Advisors

The 2014 Brandon Hall Group Excellence Awards in Technology: Cognitive Advisors Wins Gold

2014 Brandon Hall Excellence Gold Award Winner

Cognitive Advisors, a leader in innovative learning technology, won a coveted Brandon Hall Group gold award for excellence in the Best Advance in Unique Learning Technology category for their software, TREK. Cognitive Advisors’ win was announced on December 11, 2014. The winners are listed here.

The TREK Learning Experience ManagerTM goes beyond the Learning Management System (LMS) to harness the power of on-the-job learning. Built from the ground up on the new Experience API (Tin Can) standard, TREK is a mobile cloud-based application that manages, captures, and tracks experiential learning (real world, on-the-job experiences) and informal learning (like coaching conversations, looking things up, or viewing brief videos). TREK provides a workflow for “nano-coaching” – small, targeted, asynchronous coaching interactions. It enables the creation of individualized learning paths that optimize the path to achievement of key competencies, awards badges to recognize achievements, and provides learning analytics to tie learning to business results. TREK can be connected to an organization’s existing LMS to extend its ability to handle on-the job learning for a mobile workforce.

“The majority of learning and development professionals that I talk with see the value of implementing the 70:20:10 framework,” says Dr. Marty Rosenheck, CEO and Chief Learning Strategist at Cognitive Advisors, “but they find it too hard to do. Their LMSs handle the formal courses, but they fall short when it comes to managing and tracking on-the-job learning and coaching. We built the TREK Learning Experience Manager to fill that gap.”

“HCM technology is a major enabler of business growth and our Excellence in Technology award winners epitomize the vision, creativity and resourcefulness that drive results. We are honored to recognize these excellent organizations,” said Mike Cooke, Chief Executive Officer of Brandon Hall Group.

Rachel Cooke, Chief Operating Officer of Brandon Hall Group who runs the awards program, stated, “The award-winning initiatives and the skill and strategy that went into them is inspiring. The innovation represented by these winners can serve as models for success for many others that strive to push their organizations to the next level.”

A panel of veteran, independent senior industry experts, and Brandon Hall Group senior analysts and executives evaluated the entries based upon the following criteria:

  • Product: What was the product’s breakthrough innovation?
  • Unique differentiators: what makes the product unique and how does it differ from any competing products?
  • Value proposition: What problem does the product solve and/or what need does this product address?
  • Measurable results: What are the benefits customers can expect to experience as a result of using this product?

Cognitive Advisors will accept their award at the Brandon Hall Group Excellence Conference in Fort Lauderdale January 28-30, 2015.

About Cognitive Advisors

Cognitive Advisors provides learning strategy consulting on how to integrate informal, experiential, and formal learning to optimize the path to top-notch performance. To support the goal of optimizing performance, we developed TREK Learning Experience ManagerTM, a software that aligns experiential and informal learning with performance goals to create flexible learning paths that shorten the time to proficiency. This cutting-edge software is a mobile application that is based on the Experience API (Tin Can). TREK goes beyond what an LMS can do by capturing and aligning experiential and informal learning. Visit our website to learn more.

About Brandon Hall Group, Inc.

With more than 10,000 clients globally and 20 years of delivering world class research and advisory services, Brandon Hall Group is the most well-known and established research organization in the performance improvement industry. We conduct research that drives performance, and provides strategic insights for executives and practitioners responsible for growth and business results.

Brandon Hall Group has an extensive repository of thought leadership, research and expertise in Learning and Development, Talent Management, Leadership Development, Talent Acquisition and Human Resources. At the core of our offerings is a Membership Program that Empowers Excellence Through Content, Collaboration and Community. Our members have access to research that helps them make the right decisions about people, processes, and systems, combined with research-powered advisory services customized to their needs. (

Join us at ATD 2015 TechKnowledge Conference

We’ll be traveling to Las Vegas, Nevada in mid-January to attend and speak at the ATD 2015 TechKnowledge Conference. Please join us!

The conference will be held at Caesar’s Palace. Marty Rosenheck, Chief Learning Strategist, will speak at Event W407, Using Mobile Technology to Make On-the-Job Learning Practical, on Wednesday, January 14 from 4:15 PM – 5:15 PM.

About ATD 2015 TechKnowledge Conference
As talent development professionals, you are tasked with staying up-to-date on the latest technology trends. If you want to be successful, it is not enough to simply know the trends; you also must know how to leverage them for your organization. At ATD TechKnowledge, you will learn about the latest technology trends, and find out how to apply them successfully. You also will learn from some of the leading thinkers in our profession, meet with the top suppliers who are forging new paths, and walk away with a new set of tools and best practices that will move you and your organization forward.

Join us at DevLearn 2014

Cognitive Advisors is happy to announce we will once again attend, exhibit, and speak at DevLearn, October 29-31, 2014, in Las Vegas.

Join Chief Learning Strategist Marty Rosenheck as he presents the topic Nano-coaching: Using Mobile Devices to Support On-the-job Learning, scheduled for Thursday, October 30, 12:00 PM – 12:45 PM.

About DevLearn 2014 Conference & Expo
As technologies continue to emerge and advance, new worlds of possibilities are opening up for learning and development. But new technologies also bring new challenges—and new expectations—for driving learning and performance. To keep up, you need to understand what’s possible today, as well as what’s coming next. Discover tomorrow’s learning technologies, strategies, and practices today. Join the community of industry pioneers that is exploring the new learning universe and defining the future of training and development.