Our Story

Cognitive Advisors was founded by two veterans of the learning technology industry. Marty Rosenheck received his doctorate in cognitive science applied to education, where he studied how people develop expertise and how to accelerate the process. Marty has utilized technology to enable people to learn complex skills since the dawn of the microcomputer. Colleen Enghauser has a background in computer science and product management, and she is an expert in project management and operations.

Over the last 25 years, we have applied cognitive learning principles to help our clients’ employees learn critical skills. We have helped organizations build an integrated learning process by

  • Harvesting the knowledge of master practitioners
  • Building a systematic set of experiences to accelerate the development of skills
  • Providing knowledge and guidance at the “teachable moment” through eLearning, online knowledge bases, and coaching
  • Integrating formal, informal, and experiential learning methods to accelerate the speed to proficiency

We’re proud of the work we’ve done, and the success it’s had. But time and again, the success of our solutions was limited by the tools our clients had in place to support the learning process. Too many times, their learning management systems just weren’t cutting it. There was no easy way to manage and track the informal and experiential learning, so sometimes, they just used a hodgepodge of paper-based methods or spreadsheets!

Our clients know the best way to develop skills is through an integrated process of formal, informal, and experiential learning—but it was just too hard to manage that process. They struggled with the inefficiencies of the patchwork solution required to bridge the gaps of their learning management systems.

That’s why we built TREK Learning Experience ManagerTM. At the time of TREK’s inception, there was a wonderful convergence of emerging technologies that enabled us to build a tool that, quite simply, could not have been built before.

  • The proliferation of mobile devices meant learning, performance support, and activity tracking could finally be untethered from the desktop. And HTML5 enabled us to build user-friendly responsive software that works on all mobile devices.
  • Even before it became an official standard, we recognized that the Tin Can API (now Experience API) opened the opportunity to consistently track and measure all types of learning experiences, independent of the LMS. We became one of the first developers to build software with the Experience API as its basis.
  • At the same time, Mozilla (the makers of Firefox) was developing the Open Badges framework to support the authentication and sharing of badges. We were the first to integrate both the Experience API and Open Badges into one application.
  • Cloud delivery makes it easy for organizations to adopt our software without undue burden on their IT departments. It also makes it possible for learners to begin learning on one device and then seamlessly switch to another.
  • Finally, Analytics tools enable us to go beyond Kirkpatrick by using fine grained Experience API data to optimize learning and tie learning outcomes to important performance metrics.

When we built TREK for our initial clients, they were thrilled to finally be able to apply the best cognitive design principles—including informal and experiential learning—to optimize the path to proficiency, and to be able to easily manage and track it all!

We realized that TREK filled a need not met by LMS technologies, so we decided to make it available to everyone. We are confident that your organization will find TREK useful.