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learning

for good

we create learning experiences that enable people, teams, and organizations to unfurl their strengths to make a difference.

cognitive advisors is…

a learning and organizational development agency dedicated to the growth and success of you and your constituents.

what we do >

we are dedicated to…

using our superpowers of learning science, human centered design, technology, and innovation for good in the world.

how we do it >

solutions we provide

our solutions are custom-created for each client and typically fall into one of these areas

employee development

Onboarding / New hire orientation
Job / Role-based skills development
Leadership development
Sales and product training
Compliance training
Systems and application training
Customer service training
Interpersonal skills

organizational development

Communication campaigns
Change management support
Employee engagement programs

what we do

we’re dedicated to the growth and success of our customers

  • Needs Analysis, Learning/Org Strategy, & Innovation

    First, we listen deeply to you and your constituents. Then, we use Design Thinking and Human Centered Design methods to craft innovative learning and organizational development strategies for your audience. Finally, we turn recommendations into actionable plans.

  • Competency, Skill Development, & Assessment

    We build competency models and break them down into skills and specific, measurable proficiency statements for assessment and guidance of learning activities. We use cognitive science-based methodologies to uncover the implicit knowledge of expert practitioners to guide skill development.

  • Curriculum Design

    We design learning paths to optimize the development of proficient job performance and reduce the time to proficiency by 30% (or more!)

  • Learning Experience Design

    We apply cognitive science research to design creative and engaging, formal, informal, and on-the-job learning experiences to achieve your learning and performance goals.

  • Technology

    We assess your current learning technology ecosystem, build on its strengths, and, if needed, recommend new learning technologies including AI and VR/AR/XR, to meet your current and future needs.

  • Learning Experience Development

    We create engaging eLearning, virtual/augmented reality, simulations, video, apprenticeship, structured on-the-job activities, reference and performance support tools.

looking to connect with us?

Would you like to harness learning for good?

Contact us to learn how we can work together to build the capabilities of your people or constituents.

how we do it

human-centered design

We employ a human-centered design and development process that combines the best of appreciative discovery, design thinking, lean startup, and agile development…

to collaborate with our customers, understand their organization, build on strengths, clearly define challenges, and design – and test – creative approaches and solutions that produce lasting results.

technology

Our experts will help your organization deploy the best learning technology to meet your needs and to optimize the technology you already have. 

We will help you use cutting edge technologies including AI chatbots and agents, learning management systems, knowledge bases and wikis, interactive modules and simulations, virtual and augmented reality (AR/VR), adaptive learning, assessments, video, mobile apps, virtual, in-person, and hybrid courses.

learning science

We know from research and experience that people learn complex jobs (like healthcare provider, leader, and technician) through an integrated learning process that consists of active, meaningful learning experiences.

Cognitive Advisors consultants will help you evolve your curriculum to deliver the optimum balance of formal, informal, and experiential learning that optimizes the path to proficiency.

the path to proficiency is a continuous learning loop

Learners cycle through the process of Do/Reflect/Plan until they have developed the desired skill or competency.

1 do

Learners engage in experiences and receive feedback on the results of their decisions and actions.

2 reflect

Learners review what they did and assess the outcome to identify gaps - this is how they derive lessons learned to apply the next time.

3 plan

Learners prepare for the next experience by getting the information they need and deciding on what they will do next.

who we work with

Our focus is helping organizations do good - for their employees, their members, their customers and suppliers, their industry, and the world.

some of the clients our team has served:

get in touch

book a free consultation

we build strong, collaborative partnerships with our clients based on integrity and respect

about us

Founded in 2012, Cognitive Advisors is a leading provider of learning and organizational development solutions using evidence-based learning experience design and cutting-edge technologies.

Our team includes seasoned consultants, strategists, project managers, learning experience designers and developers, human centered designers, and leadership coaches.

Cognitive Advisors is known for:

  • applying research-based cognitive learning and design principles

  • adapting and building technology to facilitate the learning process

  • effectively managing large- and small-scale projects

  • developing creative, instructionally sound, and practical solutions that get results

need our help?

contact us >

testimonials

  • "The Cognitive Advisors team worked collaboratively with us to deliver high quality products. We have been extremely satisfied with the professional, interactive educational materials they have created."


    Dr. Maria Natal, Hospice & Palliative Nurses Association

    “Cognitive Advisors took the time to understand who we are as an association, what our goals were, and provided us with expert advice. They worked collaboratively with HPNA and HPNF to deliver high quality products. We have been extremely satisfied with the professional, interactive educational materials they have created. HPNA and HPNF continue to work with Cognitive Advisors on enhancing our online certification courses and additional innovative initiatives. We highly recommend Cognitive Advisors and look forward to our continued partnership.”

  • "Marty is an exceptional education strategist and a well-respected collaborative partner. His company delivers on time, on budget, with the highest quality."


    Julia Hooper, Ann & Robert H. Lurie Children’s Hospital of Chicago

  • "Cognitive Advisors seems earnestly interested in achieving the best for our organization and its members. Our board keeps saying that 'they just get it.' "


    Sara Hynes, Association of Rehabilitation Nurses

    “Cognitive Advisors has helped us immensely by thoroughly reviewing all of our content and getting to know our needs by talking with our staff, volunteers, and our board. They have guided us through the process as they helped us to develop a plan that actually fits our members’ needs and is feasible for us to accomplish. Throughout our time working with them, Cognitive Advisors has been exceptionally professional and great to work with. We appreciate their approach in learning about our members and their needs, and creating a plan that will result in short and long-term success. They are focused on creating long term solutions and connections which will bring people back to our organization, rather than focusing on quick fixes. Cognitive Advisors seem earnestly interested in achieving the best for our organization and its members. Our board keeps saying that ‘they just get it.’ “

  • "Cognitive Advisors helped WQA shape an exciting, comprehensive, and well-received program that will help improve the professionalism of our industry."


    Tanya Lubner-Brumer, Water Quality Association

    “Marty's keen understanding of how adults learn and of available innovative learning technologies has helped us formulate educational goals that opened our horizons far beyond what we thought was possible. Cognitive Advisors helped WQA shape an exciting, comprehensive, and well-received program that will help improve the professionalism of our industry. “

  • "I highly recommend Cognitive Advisors for learning initiatives that are critical to the business as they deliver with exceptional results."


    Diana Halfer, Ann & Robert H. Lurie Children’s Hospital of Chicago

    “Marty was the learning strategist consultant for our new hospital move impacting 6,000 employees, physicians, volunteers, and vendors, providing guidance through all stages of the project from needs analysis to evaluation. Marty has a deep understanding of the learning process and is adept with technology solutions. Marty is a brilliant strategist and also pragmatic with solutions to fit the need. He is a natural leader with high integrity. I highly recommend Cognitive Advisors for learning initiatives that are critical to the business as they deliver with exceptional results.”

  • "We picked the right vendor. You guys have been spectacular. Everyone I’ve worked with from your organization has been a pro."


    Bret Tangley, President, Culligan of Western Wisconsin, Water Quality Association President

    “We picked the right vendor. You guys have been spectacular. Everyone I’ve worked with from your organization has been a pro. The way you guys approach this from a cognitive and organizational level blows my mind. I hope you take pride in knowing that you helped an industry that had a lot of great info get that thing on a much better plane. I can’t tell you how excited and thrilled and thankful I am to be part of a project that’s going to change this industry.”

meet our team

  • Marty Rosenheck

    Marty Rosenheck, PhD

    CEO/Founder and Chief Learning Strategist

    Marty is an experienced leader, entrepreneur, and learning experience designer who specializes in applying cognitive science research and technology to accelerate the development of complex skills. As co-founder of Cognitive Advisors, he created the award-winning TREK Learning Experience Manager software. Marty is also a sought-after consultant, speaker, and writer who provides skill assessment and development, learning experience design, and learning technology ecosystem consulting.

    Marty has created award-winning learning experiences, designed learning ecosystems, developed cognitive apprenticeship programs, built performance support systems, conducted skills assessments, specified learning paths, constructed virtual learning environments, and developed formal, informal, and social learning strategies for dozens of nonprofit and for-profit organizations.

  • Amy Tanke

    Amy Tanke

    Executive Vice President

    Amy serves as Executive Vice President at Cognitive Advisors. In this role, Amy consults with clients to understand their needs and works with our high-performing team of learning professionals and developers to produce solutions that meet those needs. Amy’s responsibilities include matching Cognitive Advisors’ resources on specific projects and leveraging industry and domain knowledge to its fullest. She is passionate about ensuring every client deliverable is aligned with the client’s business strategies and goals and meets the objectives we collectively set out to achieve.

    Amy has more than 25 years of experience in learning, communication, and change management with ILT, WBT, Virtual, WebXR, Video, Print, Podcasts, and more in her portfolio. She works with all levels of clients across various industries, including automotive, banking and finance, hospitality, medical device products, pharmaceutical, retail and professional services, among others. Many of her clients are global, and her work occurs primarily in the United States, Europe, and Asia.

  • Jill Persin

    Director of Operations and Project Management

    Jill is a long-time organizational leader and project manager with a focus on strategy, communications, team development, and growth. She has spent her career alternating between the startup and nonprofit sectors, each of which rely on an agile mindset and lean operating principles to achieve excellence.

    Jill has a master's degree in Organizational Leadership from North Park University, and holds certificates in Leadership, Conflict Management, and Organizational Development.

  • Rebecca Holmlund

    Learning and Performance Consultant

    Rebecca is a learning and performance specialist whose background includes both learning experience and user experience design. She has worked in corporate, higher education, and nonprofit environments, providing a range of services, including research, analysis, design, and project management.

  • Mark Swanson

    Learning Experience Designer

    Mark Swanson is an instructional designer, developer, and technical writer with over 25 years of experience. Mark has created e-learning courses, training materials, and educational software programs for clients in a wide range of sectors—from healthcare to technology to higher education. He also has written user guides and developed marketing videos. Mark holds a master’s degree in radio/television/film and a certificate in geographic information systems (GIS).

    Mark is also an avid nature/wildlife photographer and occasional writer and filmmaker. His photographs have appeared in several publications, including Animal Tool Behavior and North American Birds. He directed and produced the educational video Sandplay in Psychotherapy and has written about natural history, culture, and the environment.

  • Paul Shorr

    Developer

    Paul is a developer, technology strategist and producer of eLearning and computer-based training programs, delivering projects to the healthcare, technology, banking, and consumer products industries. As a developer, he uses and extends rapid eLearning platforms to deliver gamified and personalized learning experiences as well as standard courseware. As a technology strategist, he works with instructional and graphic designers to maximize the appropriate use of the chosen platform to meet learning objectives.

    As a producer, Paul directs the efforts of information architects, instructional designers, graphic designers, developers, graphic artists, compression artists, testers and end-user support staff in the creation of eLearning, exhibits, apps, performance support systems and websites.

  • Danor Gerald

    Video Producer/Director

    An award-winning documentary and narrative filmmaker, as well as a veteran theatrical artist, Danor brings 30+ years of content creation experience to Cognitive Advisors. He has received numerous eLearning awards for his video-based learning content for ESPN, PayPal, eBay, and The Project Management Institute. Other notable video projects include collaborations with Disney, the Hallmark Channel, and the Osmonds.

    Danor combines his Hollywood production experience with his enthusiasm for creativity and keen attention to detail to ensure a winning edge for audience/learner entertainment value and attention-retention.

  • Leigha Kinnear

    Strategic Partner, Leadership Development and Coaching

    With over 35 years’ experience as an HR leader driving talent development at the enterprise level for corporations, research universities, and other nonprofits, Leigha supports both leaders and organizations to attract, retain, and engage high-performing teams that get results and thrive, even in challenging times.

    Leigha helps leaders succeed and grow the critical skills that allow them to unleash the full potential of their teams, drive positive change, and enhance their ability to work across functions to influence and drive positive transformation.

    Leigha’s services include executive coaching for individuals and groups, change leadership assessment and facilitation, learning needs assessment, curriculum architecture, learning and development strategy, leadership development consulting, and custom learning solution design (live, virtual, and online).

    She holds a master’s degree in Adult Education, is a certified Marshall Goldsmith Stakeholder Centered Coach, a certified Change Intelligence®/CQ® Facilitator, and holds certificates in project management, mediation, appreciative inquiry, and design thinking.

  • David Tabak

    Strategic Partner, Strategic Planning

    David has more than twenty-five years of experience developing and implementing strategic plans as a chief executive officer, staff member, board chair, and consultant. David facilitates planning processes that are inclusive, ambitious and, most importantly, achievable.

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Get in touch with our team today!